Improving ads recommendations on Instagram
Working on various ads curation controls, allowing for transparency and improved recommendations
Shaahana is a designer at Instagram in San Francisco. She enjoys solving highly ambiguous problems and has a background in Systems Design Engineering from Waterloo.
Outside of work, she's always creating—behind the camera, in the pottery studio, or deep in a craft.
She's previously designed at Coinbase, Meta, Intuit and Bubble.
Crafting a bridge between Coinbase's trading modes
Designed global search to improve discoverability of the Advanced trading surface
Drive user growth to perpetuals trading
Worked on various mobile initiatives to drive user growth and improve discoverability of perpetuals trading
Keeping users connected in VR
Worked on the Horizon Worlds social connections team to create a framework for world recommendation notifications
Onboarding for a no-code editor
Enabling creation from Day 0 through designing Bubble's first ever in-editor tutorial
Mitigating the peak tax experience
Shifting the valleys of demand and supply during peak tax season on Turbotax